Introduction
Samsung has announced the launch of its meal planning and suggestion platform, Samsung Food, in over 104 countries worldwide. The platform is built on top of Whisk, a popular recipe discovery app that was acquired by Samsung’s Next division in 2019.
Key Features of Samsung Food
- Recipe Discovery: With over 160,000 recipes available in eight languages, including English, Spanish, Korean, German, French, and Italian, users can explore new culinary experiences from around the world.
- Meal Planning: Users can create personalized meal plans based on their dietary preferences and ingredient availability.
- Shopping Lists: Ingredients can be added to a shopping list as recipes are saved, making grocery shopping easier than ever.
Integration with Samsung Appliances
Samsung Food is not just limited to the web platform; it’s also available on Samsung’s Bespoke range of refrigerators. Users can access the meal planning app directly from their internet-connected refrigerator screen, making cooking easier and more convenient. The company plans to integrate devices from the Bespoke range, such as microwaves and ovens, with Samsung Food to create a seamless cooking experience.
SmartThings Integration
Samsung Food integrates with the SmartThings home system, allowing users to control their connected appliances directly through the app. This includes setting timers, preheating ovens, or changing cooking settings for Samsung appliances connected through SmartThings.
Personalization Features via ‘Food AI’
The company has introduced personalization features through its "Food AI" technology, enabling users to:
- Make Recipes Vegan or Vegetarian-Friendly: Users can modify recipes to suit their dietary preferences.
- Balance Nutritional Value: Ingredients can be swapped out to balance nutritional value.
- Create Fusion Dishes: Users can ask for a Korean version of an Italian dish, for example.
Future Plans
Samsung has ambitious plans for the Samsung Food platform. By the end of 2023, the company aims to integrate Samsung Food with Samsung Health for better nutrition logging and diet management. In 2024, Samsung plans to introduce "Vision AI" to Samsung Food, enabling users to recognize food items through their phone camera and list nutritional values.
Conclusion
The launch of Samsung Food marks a significant step in Samsung’s efforts to make cooking easier and more enjoyable for its customers. With its extensive database of recipes, meal planning features, and personalization capabilities, Samsung Food is poised to become a leading platform in the culinary space.
About Ivan Mehta
Ivan Mehta covers global consumer tech developments at TechCrunch. Based out of India, he has previously worked with publications such as Huffington Post and The Next Web. You can reach him at im@ivanmehta.com.
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